By Barbara Wenger
Denise M. Morrison, the former CEO of Campbell Soup Company and a director at Visa and Metlife, has been appointed to Quest Diagnostics’ board.
“In addition to her broad management experiences, Denise has a deep understanding of the consumer market and will bring a helpful new perspective as Quest pursues its strategy to be the most consumer-oriented diagnostic information services provider,” says Quest’s Steve Rusckowski, chairman, CEO and president.
Morrison, who served as president and CEO of Campbell Soup Company since 2011, retired abruptly last year. Under her leadership, the company made moves to adjust to consumers changing habits toward more healthier foods, but “a bet on fresher foods under her leadership failed to revive sales,” the Wall Street Journal reported.
The iconic soup company needed to change, and Morrison was seen as “a passionate advocate and leader over her 15 years with the company,” said Les C. Vinney, Campbell chairman after her departure. “She has made many important contributions over the past seven years as chief executive officer to reposition Campbell in the rapidly changing food industry. Denise has been able to significantly transform Campbell’s portfolio into the faster-growing snacking category with the acquisition of Snyder’s-Lance and increased the company’s focus on health and well-being with brands like Pacific Foods.”
Morrison began her career in the sales organization at Procter & Gamble in Boston, later joining Pepsi-Cola in trade and business development. She held senior sales and marketing positions at Nestle, USA, and prior to her move to Campbell’s, was EVP and general manager of Kraft Foods’ snacks and confections divisions.
Fortune Magazine named Morrison the “21st Most Powerful Woman in Business” in 2011 and recognized her as one of the “Most Powerful Women” in 2012, 2013, and 2017. She is a member of the board of trustees for Boston College. She served on President Trump’s Manufacturing Jobs Initiative as well as President Obama’s Export Council.