Directors to Watch 2025: Alicia Enciso

The Directors to Watch: Racial & Ethnic Diversity Class of 2025 highlights 24 significant and diverse directors who have contributed to and will continue to expand ongoing dialogue on board best practices and corporate governance excellence.


Alicia Enciso

Bacardi Limited, Kimberly-Clark Mexico 

Alicia Enciso is an independent director at public and private companies with experience on nom/gov and compensation committees. She has a strong background as an accomplished president and global marketer with 30 years of experience mainly focused on fast-turning consumer goods and food/beverage multinational Fortune 100 companies. Enciso has a proven track record of successful leadership in large, complex multibillion-dollar businesses in North and Latin America.

Enciso has presided over some of the world's greatest brands. She brings to the board a diverse perspective regarding domestic and international markets, innovation, global and digital marketing, e-commerce and Hispanic consumers, as well as a demonstrated capability in strategic planning, M&A, DEI and cultural transformation. 

She is an independent director of Bacardi Limited and Kimberly-Clark Mexico.

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Consider board composition and culture. “Corporate boards must continue to evolve significantly in composition and culture, as well as via the inclusion of a future-proofing transformation agenda. To enhance value creation, boards must intentionally bring on diverse perspectives. That may be achieved by attracting a diverse board in terms of gender, ethnicity and funtional expertise as well as bringing on directors with international experience and those from different industries. They must thrive to capture new competencies and perspectives that maximize impact. In addition, boards must also proactively build their culture to increase the contributions of all board members. Finally, discussions should embrace the role of new technologies, such as AI, and their potential to accelerate growth, profitability and continued competitiveness while managing risks.”

About the Author(s)

Scott Chase

Scott Chase manages the nomination and selection process for Directors to Watch.


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