A Twitter spat between a cable news provocateur and a school shooting victim over college rejections doesn’t seem like something that could embroil some of the nation’s biggest corporations, but that’s just what happened late last month.

David Hogg — one of the Parkland Florida high school students who have spawned a national movement for tougher gun control laws — was interviewed by celebrity news site TMZ and during the spot he mentioned some of the colleges that recently rejected his application.