Let Your Mission Guide Your Executive Pay: Highlighting a corporate mission could promote longer-term focus.

Many business thinkers have criticized corporate “short-termism” that discourages crucial long-term investments in intangible capabilities. Executive pay programs get much of the blame, as even “long-term incentives” last only three years, with the goals for each year’s tranche reset annually.

Those brief periods are understandable given that most company strategies in fast-paced markets require agile responses to near-term market developments. But then how can companies carry out long-term investments?

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About the Author(s)

Seymour Burchman


Mark Emanuel

Mark Emanuel is a managing director of Semler Brossy.


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