Corporate Activism

A case study of GE’s stand on bathroom bills and lessons learned.

A political stand on LGBTQ rights by GE five years ago met with acclaim in many quarters but also led to criticism from some legislators and to a contentious proposal at an the company’s annual meeting claiming strategic hypocrisy. But the harshest criticism came from employees who disagreed with the company’s position and lamented that “political correctness” had run amok at GE.

It’s the backstory to the challenges GE’s leadership faced after taking on the issue, and one that offers lessons for directors to consider as more and more companies ponder corporate activism. — Eve Tahmincioglu

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About the Author(s)

Bill Hayes

Bill Hayes is managing editor of Directors & Boards.


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