Article reprints are $10 each.
Click to add to shopping cart Marketing
Boards Must Measure Marketing Effectiveness -- It is surprising how little marketing data many boards see. Do you know the top three or four success metrics for your company’s marketing initiatives? By John Quelch and Gail McGovern of the Harvard Business School.
Second Quarter 2006 [4 page(s)]
Put the Customer Back in the Boardroom -- Directors: Remember that customers are the source of all cash flows. By John Quelch and Gail McGovern of Harvard Business School.
Summer 2003 [2 page(s)]
Who's Governing the Brand? -- Pointers for making discussion of your brand a regular board agenda item. By Rodney Underhill of Spherical Branding.
Summer 2001 [1 page(s)]
