Volume 1, Number 5 • September 2004

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Directors & Boards


Robert H. Rock,
Publisher

James Kristie,
Editor

Martin D. Porter,
Associate Editor

Lisa Cody,
Chief Financial Officer

David Shaw,
Publishing Director

Scott Chase,
Advertising Sales


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Suite 900
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From Jim Kristie   |   Article of the Month   |   Columnist
Reader Profile   |   Research   |   News 
|   Forum



‘Adult Supervision’



As I write this, Google has just started trading in the public markets. It’s incredible to think about all the trees that were felled to feed the media’s obsessive coverage of this company and its initial public offering process.

In all of the articles that you have read about the Google IPO, is there one word that sticks with you that seems to have been repeated over and over again? For me, it’s “missteps.” No need to recount such missteps here. Suffice to say that it seems as if every article about the company’s road to the IPO referenced mistakes, bloopers, rough edges, and youthful naivete that configured into this transaction.

Because of such missteps, another repeated assertion was that this company needed some “adult supervision.” A curious phrase (and one we heard a lot during the bubble era), but it’s an apt one that intentionally or unintentionally fingered a weakness that may have hurt the company--in its board composition.

Google has a nine-member board, all of whose members are drawn from impressive technology and venture capital backgrounds. Fair enough. But one can’t help but wonder if having a board member or two from a different background would have helped smooth over some of the prominent rough edges. Say, a (non-high-tech) Fortune 500 company CEO and CFO wise to the ways of Wall Street, stock issuance, shareholder relations, and post-Sarbanes-Oxley governance and reporting standards--and with the scars to show for their wisdom and experience.

Would that have provided an injection of adult supervision that would have allowed Google to sidestep at least a few of its famed missteps? I think so. What do you think?  Please email me with your comments.

*****

By the way, if you're not a subscriber to Directors & Boards, I invite you to join the growing list of top directors and corporate governance professionals who receive our quarterly print edition.  Each issue is packed with more of the kind of content you see in our e-Briefing--we save our best stuff for subscribers!  And I have a special offer for you.  If you subscribe (or renew your subscription) during September, I'll send you a free copy of our new book, The Art of Corporate Governance (a $150 value).  Please join us today!  To subscribe, click here.  To renew, click here.  To learn more about The Art of Coporate Governance, click here.  Thanks!

Jim Kristie is the editor and associate publisher of Directors & Boards.

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Crises of a Generation and the Lessons Learned
Why is corporate America still unprepared?

By Anne Sceia Klein

Twenty-five years after the Three Mile Island nuclear disaster, it appears that most American business organizations still remain largely unprepared to deal with catastrophic occurrences and other crises.

A professional colleague attending a conference of 160 major business executives earlier this year asked how many of them had a crisis management plan in place. Only one executive raised his hand. And that plan, as it turned out, covered only operations.

Imagine! Of 160 companies represented in that room, not a single organization had any sort of crisis communication plan in place, ready to deal with employees, shareholders, customers, the media, and the public, and to protect the company image and reputation. It was almost as if none of the major crises of the past 25 years (and the lessons they taught) had ever occurred.

This is no surprise to those of us who earn our income managing issues and crisis communication. All too frequently we are not consulted until damage control is needed or when the crisis has reached unmanageable or barely salvageable proportions. By then, as anyone who follows business news knows, it is often too late.  
[Read the Full Article]

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The Danger of Overqualified Directors
They looked impressive in the prospectus, but they didn’t know what was happening on our street.

By Gary Sutton

My superstar board wiped out the shareholders. But as chairman and CEO, blame me.

The startup value of our business was barely over $1 million. Within a year, new investors priced it up to $8 million. Year three hit $12 million, then $60 million, and by our fifth year a couple of blue-chip outfits asked to wire $20 million to us, unsolicited but accepted, for a mere 8% of our stock. Not bad.

Investment bankers swooped in, suggesting it was time for the IPO. No surprise there. (My barber always believes I need a haircut. The only differences between barbers and investment bankers is the amount, and that my barber doesn’t wear designer suspenders.)

We picked three top-bracket underwriters who agreed to split the deal. World class directors seemed appropriate, so the early investors dropped off the board, allowing us to recruit fancier resumes. This, of course, also let those early investors sell shares after the IPO, without that being called insider trading.

But one early investor, with little else to do, pleaded to stay on the board. I agreed. That was mistake number one. 
  [Read the Full Article]

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Robert L. Dilenschneider
Founder and Principal
The Dilenschneider Group


Editor's note:  Each month, we ask a Directors & Boards reader to comment on critical issues facing directors today.  If you'd like to participate in this section in the future, please email Scott Chase.


Recently you have told America's business leaders to expect "continued, intensified regulatory and public oversight and scrutiny of the corporate sector…" What form might this scrutiny take? Do you expect additional legislative "remedies" for the real and perceived shortcomings in corporate executive suites and boardrooms?

We are just getting started. The new Congress will take stock of what they see as corporate America's abuses of the “rule of law” around the world and see it as their responsibility to change things.  Expect pushback on some of the more restrictive provisions of Sarbanes-Oxley from certain sectors of corporate America.  But that is not likely to make much headway.  Public and investor sentiment has not recovered from the egregious abuses at Enron, MCI and many others.  The fraud; deceptive bookkeeping; the failure of major accounting firms to live up to their responsibilities to effectively monitor corporate books; conflicts of interest among corporate officers, board members and accounting firms and suppliers; weak corporate governance; and the outright corruption some of those scandals have exposed are top of mind and won't be brushed away easily.

The fact is that we have the fairest, most productive private sector in the world.  But it is not good enough. Americans expect more.
[Read the Full Article]

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More Pay For A Tougher Job

13% Raise for Directors Reflects New Demands, Longer Hours; 47% Pay Boost for Audit Chairs
Board compensation grew 13% to nearly $176,000 in 2003, as leading corporations moved to adapt director pay programs to a radically changed boardroom environment.   The increase follows two straight years in which board pay at the Top 200 U.S. industrial and service companies was nearly flat, according to a new study by compensation consultants Pearl Meyer & Partners.

Compensation for committee service saw the biggest jump, swelling on average by approximately 35% to over $23,000, including a 47% rise in audit chair fees and retainers and a 24% pay increase for compensation committee heads.  In a significant shift, the use of full value shares surpassed stock options for the first time since equity became an integral part of director compensation programs a decade ago.

Shift in Pay Patterns
The percentage of pay delivered in equity–-full value shares and stock options-– declined for the second straight year, from 60% to 57% of total board remuneration.  Average equity values increased 7% to over $99,000, while cash compensation rose 21% to $75,000, including a 17% increase in average cash retainers to $45,000.  

Following a similar shift in the use of equity incentives for top executives, fewer companies granted stock options to directors–-59% of the Top 200 companies compared to 70% one year earlier.  The change in equity use reflects a consensus among governance activists that full value incentives better promote a long-term perspective on corporate performance.   Stock option values were down over 5% to about $49,000, due in part to the market slump in the first half of 2003, while full value awards rose 23% to more than $50,000.
 
Close to half of the Top 200 boards in 2003 provided premiums for service on specific committees–most commonly audit and compensation–based on the additional time and responsibility involved.  Audit committees met an average of nine times in 2003–-twice as often as five years earlier–-due largely to new requirements.

Financial and Healthcare Firms Remain Pay Leaders
The securities industry ranked first in board pay at nearly $307,000-–roughly 75% more than the average Top 200 director–-and also reported the largest stock awards at over $234,000 and second highest committee fees at over $28,000.  Diversified financial companies ranked second in total pay, averaging $258,000, followed by healthcare at $255,000.   While those three industries also led in use of board equity, healthcare’s cash retainer was the lowest among the 24 industries studied at $35,000, and the securities sector provided the second lowest board meeting fees at $2,500 annually.  The energy/utilities, food/drug store chains and transportation/delivery sectors reported the lowest levels of board compensation, averaging $124,000, $127,000 and $136,000 respectively and ranked at the bottom in equity use.  

For more information, email michele.morse@pearlmeyer.com or call 212-644-2300.  Pearl Meyer & Partners’ Director Compensation Report will be available this fall at www.pearlmeyer.com or by contacting the firm. 

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September 15-16, 2004
On Board Bootcamp Seminar is a program designed to be an "insider's guide" to getting on a corporate board and succeeding as a director. It is co-directed by Susan Stautberg, president of PartnerCom Corp., which creates and manages advisory boards, and Carolyn Chin, chairman and CEO of Cebiz, a consulting and investment management firm. The program will be held in New York.
For more information, contact Stautberg at 212-987-6070 or e-mail partcom@bellatlantic.net, or Chin at 212-397-8088 or cchin@cebiz.com.

October 6-8, 2004
INSEAD hosts its third International Directors' Forum in Fontainebleau, France. This unique event brings together a select group of Chairmen and Board Members from across Europe and the world who seek to improve their Board's effectiveness, deepen their understanding of how other top Boards operate, and exchange views on the implications of the changing corporate governance context. The program is ISS-accredited. Information on the event can be found at
www.insead.edu/executives (or contact the program director at philippe.haspeslagh@insead.edu, phone: +33-1-6072-4366.

October 14-15, 2004

The Practicing Law Institute and the American Management Association host the Second Annual Directors' Institute on Corporate Governance -- themed, "What Board Members Need to Know to Be Effective Today and Tomorrow." Weil Gotshal's Ira Millstein is chairing the conference, with corporate directors Betsy Atkins and Richard Koppes as co-chairs. Sessions will be held at the Crowne Plaza Manhattan Hotel. To register, visit
http://www.pli.edu or call 1-800-260-4PLI.

October 17-19, 2004

The National Association of Corporate Directors (NACD) presents its 2004 Annual Corporate Governance Conference at the Renaissance Mayflower Hotel in Washington, DC. To register, visit
http://www.nacdonline.org/seminars/ or call 202-775-0509.

October 21-22, 2004

The International Corporate Governance Network, in conjunction with the Weinberg Center for Corporate Governance at the University of Delaware, conducts a program on "U.S. Corporate Governance Reforms: A Global Perspective." Panels will discuss such topics as: "Can Institutions Really Act as Owners?"; "Can Directors Really Represent Shareholders?"; and, "Executive Remuneration -- the Intractable Governance Dilemma?" The conference will be held at the Hotel duPont in Wilmington, Del. For more information and to register, visit
http://www.lerner.udel.edu/ccg/icgn_info.htm

November 14-15, 2004
BoardSource, formerly the National Center for Nonprofit Boards, presents its Leadership Forum, themed "Challenge Your Board Practices." Discussions will include: how effective are boards?; what is the future of nonprofit leadership?; what does it mean to lead?; and, do your board committees have "static cling"? Register at
http://www.boardsource.org/forum1 or call 202-452-6262.

March 16-18, 2005
The Directors' Education Institute at Duke University is an intensive two-day program developed by the Duke Global Capital Markets Center with the support of the New York Stock Exchange. With participation from leading executives, corporate directors, policymakers, and experts from the legal and financial services industries, along with academic authorities from the Fuqua School of Business and Duke Law School, the program will teach participants how to develop a framework for making informed board decisions and exercising sound business judgment. For additional information, visit http://www.DukeDEI.org

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What's New at Directors & Board

Boardroom Briefing:  The Future of the Annual Meeting

Directors & Boards and the National Association of Corporate Directors (NACD) are collaborating on a special publishing project this Fall.  This special Boardroom  Briefing will focus on the future of the annual meeting, and will be distributed to nearly 20,000 directors, CEOs, CxOs and top corporate governance professionals.

Boardroom Briefing:  The Future of the Annual Meeting promises to be one of the most talked-about publications of 2004.  It features research on annual meetings conducted by Directors & Boards and the NACD, and contributions from Norman R. Augustine, Ken West, Dr. Gail Schoettler, Louis Thompson, Wade Meyercord, Raymond S. Troubh and a host of others.

If you market to directors and corporate governance professionals, there are a few advertising slots left.  But the deadline is fast approaching.  Contact Scott Chase at 301-879-1613, or by email at scottchase@verizon.net.


The Art of Corporate Governance

Directors & Boards' new book, "The Art of Corporate Governance," is now available for purchase.  The book features 10 of the finest articles published in the journal from the past 20 years and focuses on the role of directorship.  Authors include Norman Augustine, Chuck Ames, William Miller III, Robert K. Mueller and Murray Weidenbaum.  For more information and to buy a copy of the book, click here.

Director's Guide to D&O Insurance

Directors & Boards Fourth Quarter issue (available to print subscribers only) features our Directors Guide to D&O insurance.  The Directors Guide surveys the current state of the D&O insurance market (it has softened, but what does that mean to you?), and offers a punchlist of critical questions you should be asking of your broker and risk management team. 

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I read the latest issue of Directors & Boards with great interest--nice publication.

I also read your article on Compliance Software. While useful, I think most boards including my own (PAYX) made these decisions long ago. One of the next key decisions for the board to consider next is how to comply with the licenses associated with Open Source software. This may sound too narrow for a Board to focus on but given the ramifications for being out of compliance, it is definitely going to be on the agenda after we have all had our first pass at 404. The audit and legal firms are just beginning to gear up to deal with this issue.

Best wishes for continued success with the publication.

David Flaschen
Managing Director
Flagship Ventures


Everything that you do is first class. I took the liberty of forwarding the recently received e-Briefing that arrived in the last day or two to my Board.  I hope that that is OK by you.  I have a feeling that it will lead to some additional subscriptions.  I hope so!

Richard E. Bauer
Chairman & CEO
The Philanthropic Companies

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Directors & Boards e-Briefing is a monthly service of Directors & Boards. All contents copyright 2004, MLR Holdings LLC.